Controlling food inflation around the world
The Adi Group has identified a significant and often overlooked driver of food inflation, particularly in developed countries due to the stringent regulations on pesticide residues, especially those related to storage, applying for extra colour, and on agricultural activities.
This issue is most acute in the spice and pulses segment, where compliance with USFDA, EU and FSSAI standards has severely limited the availability of approved products. In addition, to global uncertainties, including the impacts of ongoing geopolitical conflicts, have led to a reduction in agricultural land dedicated to spice, pulses, and cereals cultivation in west African countries, Europe and Ukraine.
Adi Group’s Next Leap: Solving India's Agricultural Export Challenges
After conducting an in-depth study of the Indian agricultural landscape, the Adi Group has identified both opportunities and persistent challenges—particularly in pesticide residue management.
Key Observations:
India has implemented successful initiatives like Integrated Pest Management (IPM) Program to promote sustainable farming. However, the success rate of IPM adoption and efficacy is currently limited to around 55%.
This results in:
Farmers being unable to command premium prices for their produce. Exporters lacking the confidence to commit to international shipments, as consignments risk rejection due to non-compliance with strict global pesticide and STORING chemical regulations leads to significant financial losses when exports are cancelled due to residue violations. These are the challenges of Indian IPM programs.
The Solution: Adi PR™
Adi PR™ (Advanced Decontamination & Isolation of Pesticide Residue) is Adi Group’s innovative response to this critical challenge. Adi PR technology is designed to detect and remove low-level pesticide residues ensure compliance with USFDA, European Union, and FSSAI standards make Agri-commodities export-ready without compromising safety or quality.
Adi PR™ is highly effective only when pesticide levels are within a certain range—it cannot process crops with high pesticide contamination.
Empowering Kirana shop (Mom and POP stores)
Empowering Kirana Shops with allkirana: A New Retail Revolution
The Challenge
Traditional Kirana stores have been the backbone of India's retail landscape, sourcing from local farmers and small-scale producers. However, the rise of MNC e-commerce platforms, quick commerce apps, and organized retail chains has pulled A and B class consumers away from these mom-and-pop stores, threatening their survival.
Adi Group’s Commitment
Adi Group, through its Adi PR Technology, has taken a bold step to revive and empower Kirana stores via the allkiranaFranchise Model.
We've created “Maji”, a consumer brand with over 300 SKUs across 52 essential agri-commodities (spices, pulses, cereals, oils, staples), directly sourced from Indian farmers and small manufacturers.
Why the consumers want Maji brand?
Adi Group proved a powerful and differentiating value proposition. We are not just promising purity—we’re proving it with transparency and accountability. The “Proof is better than promise” motto aligns perfectly with the growing consumer demand for clean, traceable, and safe food products.
We go beyond just providing Agri products — we detoxify them and turn them into B2C-grade consumer brands under Maji. We buy IPM spices, pulses, cereals form the market then using Adi PR technology we remove harmful residues such as pesticides, chemicals used in storage, and artificial colours extra shining agents. Every batch is tested by reputed third-party NABL-certified laboratories.
QR Code Transparency.
Every pack of Maji features a unique QR code.
When scanned, it instantly provides access to the lab test report for that specific batch—detailing levels of pesticides and other harmful chemicals. All detected levels are significantly lower than the maximum limits set by the USFDA, European Union, and FSSAI, ensuring the highest safety and transparency standards.
Our Motto: "PROOF is better than promise"
In a world full of marketing jargon and health claims, we believe in giving evidence, not empty words. Every pack of Maji speaks for itself — with lab-backed proof in the hands of the customer.
Empowering Kirana Shops with allkirana: A New Retail Revolution
The Challenge
Traditional Kirana stores have been the backbone of India's retail landscape, sourcing from local farmers and small-scale producers. However, the rise of MNC e-commerce platforms, quick commerce apps, and organized retail chains has pulled A and B class consumers away from these mom-and-pop stores, threatening their survival.
Adi Group’s Commitment
Adi Group, through its Adi PR Technology, has taken a bold step to revive and empower Kirana stores via the allkirana Franchise Model. We've created “Maji” (manufactured using Adi PR technology), a consumer brand with over 300 SKUs across 52 essential agri-commodities (spices, pulses, cereals, oils, staples, etc.)
allkirana: The Exclusive Retail & Fulfilment Network only one allkirana outlet is allowed per 1 km radius, creating hyperlocal exclusivity.
Maji products will not be sold through MNC e-commerce platforms, quick commerce, or large organised retailers. Customers can only buy Maji through visiting their nearest allkirana outlet or ordering via allkirana website, with local delivery by the nearest allkirana store.
How a Kirana Shop Earns More with allkirana ?
1. Exclusive Sales of Maji Products
Enjoy monopoly in a 1-km radius for over 300 SKUs of essential commodities under the Maji brand. Earn profit margins on exclusive, in-demand, daily-use products.
2. Become the Local Fulfilment Hub
When customers order from the allkirana website, the nearest franchise store receives and delivers the order. This includes both Maji products and products listed by other e-commerce competitors. Kirana shops earn delivery fees and a handling commission for these orders.
3. Tap into Competitor Demand
Even if a customer orders a product sold by a major e-commerce brands, but does so throug the allkirana website, the delivery is routed via the local allkirana outlet. This means you get a share of your competitor’s sales in your area.
4. Enable Local SMEs to Sell Nationwide
Kirana stores can also act as collection points for local small manufacturers and artisans. SME products are picked up by allkirana logistics and distributed through the network. The Kirana store earns commissions and handling fees for being a micro- warehouse for local businesses.
allkirana transforms your store into a neighbourhood digital mall, increasing footfall and income.
By becoming an allkirana outlet, a Kirana shop transforms from a traditional grocery store into a local retail-tech hub. This model not only boosts their income but also helps preserve local economies, empower farmers and SMEs, and offer convenience to customers—all while competing with and even benefiting from the growth of e-commerce.
